2025 marked a shift from AI experimentation to the need for meaningful application in loyalty. As technological transformation accelerates, organisations face the challenge of balancing speed with commercial and operational …
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We asked top loyalty leaders across airlines, hotels, retail, payments, technology, and consulting to pick just one word that defined the year.
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In 2025, loyalty programme changes began to surface financially, highlighting the need for better forecasting and financial discipline. Proving incremental value and ROI remains the central challenge—and opportunity—for 2026. As …
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2025 marked a shift from siloed loyalty models toward unified infrastructure across multi-vertical ecosystems. Fragmentation and legacy systems continue to limit everyday relevance. In 2026, the opportunity lies in evolving …
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In 2025, loyalty moved beyond frequent flyers toward broader everyday engagement, with points evolving closer to a currency and alternative paths to status gaining ground. Inflation-driven recalibration made rewards harder …
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2025 highlighted both the promise and pitfalls of AI in loyalty. While brands advanced technically, customers pushed back against experiences that felt inauthentic. As fraud, data governance and discount dependency …
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Global Loyalty Organisation (GLO), the world’s largest professional loyalty association, has appointed Benjamin Lipsey, President of Flying Blue and SVP Loyalty, Digital and Data at Air France–KLM, as Chairman of …
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2025 marked a decisive shift toward spend-based loyalty, moving from isolated airline models to an industry-wide standard. While structural, the change has triggered customer pushback and renewed focus on relevance. …
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Loyalty accelerated its shift in 2025 towards simpler, more tangible everyday value, driven by the need to remain relevant to broader and younger audiences. Looking to 2026, loyalty moves beyond …
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2025 marked a milestone year for loyalty, driven by greater personalisation and increased member choice in how rewards are earned and redeemed. For KM Malta, a key development was enabling …
