2025 marked a decisive shift toward spend-based loyalty, moving from isolated airline models to an industry-wide standard. While structural, the change has triggered customer pushback and renewed focus on relevance. …
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From “frequent flyer” to “frequent spender” • Dynamic pricing & the quiet devaluation of miles • Loyalty programs have become huge businesses • Points are moving from “dream trips” to …
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Tony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
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Tony (#openforprojects) is an accomplished business leader with nearly two decades of experience spearheading large-scale transformation projects. Known for delivering strategic, high-impact change, Tony has led innovative programs in loyalty, …
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Insights from Tony Piedade, CEO, Loyalty Lighthouse & Deputy Chairman, GLO, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in …
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Insights from Tony Piedade, CEO, Loyalty Lighthouse & Deputy Chairman, GLO, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in …
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Join GLO’s panel on Nov 6, 2023 at WTM, Excel London with companies advancing gamification in loyalty: Moderator: Tony Piedade, Deputy Chairman, Global Loyalty Organisation Julie White, Chief Commercial Officer, …
