2025 marked a milestone year for loyalty, driven by greater personalisation and increased member choice in how rewards are earned and redeemed. For KM Malta, a key development was enabling …
Article Tag: @KMMaltaAirlines
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At the World Aviation Festival 2025, Oliver Ross (KM Malta Airlines, Loyalty & CRM) outlined how the boutique carrier is launching a real-time loyalty marketplace to drive engagement beyond flights. …
