In 2025, loyalty moved beyond frequent flyers toward broader everyday engagement, with points evolving closer to a currency and alternative paths to status gaining ground. Inflation-driven recalibration made rewards harder …
Article Tag: EUROBONUS
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SAS (Scandinavian Airlines) has officially launched EuroBonus Checkout, an innovative new platform that allows members to earn and spend EuroBonus points directly at checkout when shopping online. The feature debuts …
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In January 2024, SAS will launch EuroBonus Conscious Traveler, a new reward program enabling EuroBonus members to make conscious choices when traveling with SAS – and get rewarded for it.

