Happy Holidays and a Happy New Year from GLO • Global Loyalty Predictions 2025: A Year in Review • Kristi Gole on Hotel Loyalty in 2025 • GLO Analysis: Volaris & Viva Merger – Potential Loyalty Scenarios • American Airlines • Emirates • The Point Guys Travel Trends • Accor • Waitrose • Google Pay • Axis Bank • Trip.com report.
GLOGLO Featured:
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Happy Holidays and a Happy New Year from Global Loyalty Organisation! As Christmas and New Year are here, we would like to wish you moments filled with warmth, peace and joy surrounded by your loved ones. May this special time be an opportunity for reflection, recharging your batteries and finding inspiration for the coming year. We also wish you a New Year full of success, new opportunities and satisfaction from achieving all your goals. Thank you for your ideas & support, and we look forward to future challenges together. Happy Holidays from the GLO team.
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Global Loyalty Predictions 2025: A Year in Review (public version) GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring year-end overviews by Mehdi Hemici (Accor), Kristi Gole (GHA), and Tony Piedade (GLO). The report offers an evidence-based, systematic analysis of 2025 and lays the foundation for understanding prevailing trends in global loyalty in 2026 and beyond. (Image: GLO)
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Global Loyalty Predictions 2025: A Year in Review Report (member version) GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring year-end overviews by Mehdi Hemici (Accor), Kristi Gole (GHA), and Tony Piedade (GLO). The report offers an evidence-based, systematic analysis of 2025 and lays the foundation for understanding prevailing trends in global loyalty in 2026 and beyond. (Image:GLO)
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GLO Featured. Kristi Gole: Hotel Loyalty in 2025 – From Points and Status to Ecosystems and AI Hotel loyalty in 2025 looks very different from the familiar “stay more, earn more” model. Spend now matters as much as nights, points behave more like a flexible currency, and loyalty has expanded into everyday ecosystems powered by cards, partnerships and platforms. Add AI-driven trip planning and rising competition from super-apps, and the rules of loyalty are being rewritten. The question for 2026 is no longer if loyalty works — but how it must evolve to stay relevant.
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GLO Analysis: Volaris & Viva Merger – Potential Loyalty Scenarios. Expect Evolution, Not Disruption Volaris and Viva will keep separate loyalty programs while enhancing them through scale, partnerships, and customer experience. No merger or immediate reciprocity was announced. The article outlines three loyalty paths: Conservative – Separate Programs, Base Case – Reciprocity Layer, and Aggressive – Group Loyalty Platform, with management signaling an evolutionary approach that supports demand, retention, and ancillaries without breaking the ULCC model.
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Airlines, Alliances & Airports:
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American Airlines introduced the AAdvantage Gold Pass in December 2025, a $5,000 bundle offering instant AAdvantage Gold status, 100,000 bonus miles, and 15,000 Loyalty Points. Valid for one year, it lets customers buy elite perks outright, reflecting a broader shift toward monetizing airline loyalty benefits.
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The Emirates Airline Foundation and Emirates Auction are offering rare Emirates Skywards membership numbers with Platinum status valid for up to 20 years through a global online charity auction running until 17 January 2026. All proceeds will support the Foundation’s programmes for vulnerable children across nine countries, combining exclusive travel benefits with meaningful humanitarian impact. (Image: Emirates)
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The Points Guy: 2026 Travel Trends Report Travel has become more complex amid evolving government policies, rising fees, and airline reforms, leading travelers to seek emerging destinations and ways to save using travel rewards.
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American Airlines Stops Awarding Miles on Basic Economy Tickets American Airlines has ended mileage and status earning on basic economy tickets, aligning with Delta and signaling a shift toward spend-based loyalty. While elite members keep upgrade eligibility, entry-level travelers are excluded from rewards. The move highlights a broader industry trend: basic economy is now a commodity product, not a loyalty gateway. (Image: American Airlines)
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Volaris and Viva Aerobus Announce Historic Merger to Form New Mexican Airline Group Volaris and Viva announced the creation of a new Mexican airline group to expand low-fare travel and improve connectivity across Mexico. Both airlines will retain their brands and independent operations, preserving customer choice. The merger supports travel democratization, delivers scale efficiencies, and is subject to regulatory approvals.
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Hotels & Hospitality:
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Accor Reaches 50% Eco-Certification Across its Global Hotel Portfolio In November 2025, Accor reached a major milestone with the eco‑certification of 50% of the worldwide network — driven by the dedication of our hotels, owners, as well as global teams. Discover how certified properties are inspiring guest confidence, achieving greater appeal for corporate clients, and driving commercial growth through stories from the teams who made it possible.
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Accor 2025: A Year Powered by Emotion and Achievement 2025 was powered by emotion – taking us across continents, inspiring new stories, and creating moments to remember. From bold new openings to innovative partnerships, from the dedication of our Heartists® to the milestones that brought our global community closer than ever, it was a year where every step helped shape the future of hospitality. (Image: Accor)
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Retail, E-commerce, F&B, Healthcare:
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Waitrose’s My Waitrose Year in Review shows Fairtrade bananas as customers’ favourite product of 2025, with Essential Waitrose named top brand. Free coffee remained the standout perk, averaging 18.8 drinks per customer. Data highlights a blend of value, premium quality and ethical choices driving loyalty, from dinner deals to £5 lunch favourites. (Image; Waitrose)
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Payments, Finance, Property & Insurance:
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Google Pay FLEX + Axis Bank launches a fully digital, UPI-enabled co-branded credit card for India Google Pay FLEX, launched with Axis Bank, is a fully digital RuPay credit card integrated with UPI. It lets users scan UPI QR codes and pay using credit, combining everyday UPI convenience with card-based credit. The card offers instant, rupee-linked rewards redeemable at the point of sale and is designed as an app-native, everyday credit product within Google Pay.
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Reports, Research, Insights & Opinions:
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Trip.com report: 2026 Travel Trends Trip.com Group’s 2026 travel outlook shows Asia leading global demand, with Japan, China, Thailand, and Türkiye among top destinations. Millennials and Gen Z will drive nearly half of bookings, while entertainment, nature, and cultural travel gain momentum. Interest in alternative destinations, scenic rail and cruise journeys, and sustainable options like EV rentals highlights a shift toward more experiential, eco-conscious travel.
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