GLO Global Loyalty Predictions™ 2026: Episode 8 – Key Milestones & Developments in Loyalty in 2025 • Episode 9 – Challenges for the Loyalty Industry in 2025 and Beyond GLO • Episode 10 – Opportunities for the Loyalty Industry in 2026 • Dounia Souilmi, Customer Loyalty, Partnership & Journey Manager, EmCan • Alaska Airlines • Hawaiian Airlines • Norwegian • WestJet • Lufthansa • Air India • Emirates • BA • Southwest • Accor • Marriott • IHG • Radisson • Loyalty Reports • Loyalty Jobs & Careers
GLOGLO Featured:
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GLO Global Loyalty Predictions™ 2026: Episode 10 – Opportunities for the Loyalty Industry in 2026 Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, GalaxyJoy; Dounia Souilmi, EmCan; Susan Nisbet, Independent Advisor/ H World International; Guillermo Pucciano, SKY Airlines; Olivia Wasniewski, SAS; Antonio Ricciardi, e&
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Loyalty is moving beyond transactional models towards predictive, emotionally driven engagement. With rising customer expectations, privacy pressures and cost challenges, the focus shifts to AI-driven personalisation, real-time engagement, stronger partnerships and intuitive experiences that deepen relevance and long-term loyalty.
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Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, GalaxyJoy; Dounia Souilmi, EmCan; Susan Nisbet, Independent Advisor/ H World International; Guillermo Pucciano, SKY Airlines; Olivia Wasniewski, SAS; Antonio Ricciardi, e&
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GLO Global Loyalty Predictions™ 2026: Episode 8 – Key Milestones & Developments in Loyalty in 2025 Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, GalaxyJoy; Dounia Souilmi, EmCan; Susan Nisbet, Independent Advisor/ H World International; Guillermo Pucciano, SKY Airlines; Olivia Wasniewski, SAS; Antonio Ricciardi, e&
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Airlines, Alliances & Airports:
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Alaska Airlines: Start spring early and see the world with Atmos™ Rewards Global Getaways Atmos™ Rewards Global Getaways offers members up to 60% off award tickets to select destinations, allowing travel between Feb. 27 and May 12. The theme for this quarter is “Spring Comes Early,” to encourage members to check out some amazing destinations across the globe, at a time of year where there are fewer crowds.
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Hawaiian will award more than 44 million Atmos Rewards points to cardmembers through December. Hawaiʻi resident cardmembers will earn a 50% bonus on Atmos Rewards points per $1 spent on all purchases up to 5,000 bonus points during the promotional period. (Image: Hawaiian Airlines).
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Norwegian Group Posts Record 2025 Profit and Boosts Shareholder Returns Norwegian Air Shuttle posted a record 2025 operating profit of NOK 3.732 billion and plans a dividend of NOK 0.80 per share. Strong demand, cost control, and a focused network drove growth. The airline’s Norwegian Reward loyalty programme also contributed by boosting repeat bookings and ancillary revenue. (Image: Norwegian)
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WestJet and Virgin Atlantic Deepen Loyalty Ties with Expanded Earning and Redemption WestJet and Virgin Atlantic have expanded reciprocal loyalty benefits, allowing members to earn points across both networks. WestJet Rewards members can also redeem points on Virgin Atlantic-operated codeshare flights via London Heathrow. The move marks WestJet’s first new frequent flyer partnership in nearly a decade.
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Lufthansa Group and Air India Move Toward Deeper Alliance with Planned Joint Venture Air India and Lufthansa Group today signed a landmark Memorandum of Understanding (MoU), establishing the framework for a joint business agreement between Air India’s and Lufthansa Group’s carriers and subsidiaries, including Air India Express, Austrian Airlines, Brussels Airlines, ITA Airways, Lufthansa, Swiss International Air Lines (SWISS), and other affiliated airlines.
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Emirates wishes customers ‘Ramadan Mubarak’ and honours the Holy Month Reflecting the spirit of togetherness and generosity during the Holy Month of Ramadan, Emirates will share thousands of iftar boxes for fasting customers both onboard and at boarding gates, offer complimentary Emirates prayer mats, screen an array of religious content and popular TV shows on ice, and present traditional Ramadan dishes in the lounges. (Image: Emirates)
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British Airways Marks 50th Avios-Only Service with New Summer Routes British Airways has launched new Avios-Only flights from London City Airport to Madrid and Toulon for summer, marking its 50th Avios-Only service. On these flights, 100% of seats are available as Reward Seats using Avios, giving loyalty members greater access to peak holiday routes. (Image: BA)
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Southwest: High-Speed Satellite Wi-Fi Coming This Summer Southwest Airlines will roll out Starlink satellite Wi-Fi this summer, aiming to equip more than 300 aircraft by the end of 2026. The service will be available across its 11-country network and builds on the airline’s free Wi-Fi offering for Rapid Rewards members launched with T-Mobile.
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Emirates launches innovative solution powered by Loyal Solutions’ technology Skywards Everyday members can now convert Skywards Miles into cashback.
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Travelport to Launch LOT Polish Airlines’ NDC Content in Q2 2026 In a move aimed at expanding modern airline retailing capabilities for travel agencies, Travelport announced that it will begin offering New Distribution Capability (NDC) content from LOT Polish Airlines in the second quarter of 2026. The agreement will make LOT’s “unsurcharged” NDC content available to agencies connected through Travelport’s platform, enhancing access to the carrier’s full range of fares and ancillaries without additional distribution fees.
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Hotels & Hospitality:
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Accor Full-Year 2025 Results: Solid results above 2025 guidance Confirmation of Medium-Term Growth Ambitions: RevPAR up 4.2% for FY 2025, including a 7.0% increase in the fourth quarter. Net unit growth of 3.7%. Recurring EBITDA up 13% at constant currency, at €1,201 million. M&F recurring EBITDA margin up 100 basis points. Adjusted EPS up 16%. €450 million share buyback program announced for 2026. (Image: Accor).
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Marriott Bonvoy has introduced exclusive “One-Point” festival experiences at some of the world’s biggest music events, allowing members to redeem just one point for access to curated perks. The initiative enhances loyalty engagement by offering VIP-style moments, backstage access, and once-in-a-lifetime experiences tied to major global festivals. (Image: Marriott)
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IHG Unveils Noted Collection: A New Era of Premium, One-of-a-Kind Hotels IHG Hotels & Resorts has launched Noted Collection, its 21st brand, focused on upscale to upper-upscale hotels. Designed for distinctive, one-of-a-kind properties, the Collection offers curated experiences, unique design, and personalized service, while enabling owners to leverage IHG’s loyalty program, global scale, and technology. IHG expects to grow the brand to 150+ hotels worldwide in the next decade. (Image: IHG)
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Radisson Rewards Expands Partnerships, Strengthens Benefits for 27M+ Members Radisson Hotel Group has expanded its Radisson Rewards program, now with 27M+ members, through new banking, travel, and lifestyle partnerships. Collaborations with Al Rajhi Bank, HSBC, HDFC, Axis Bank, Capital on Tap, and brands like Nike, Apple, Sephora, plus GetYourGuide, give members more ways to earn and redeem points, enhancing loyalty and everyday engagement worldwide. (Image: Radisson)
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Hotel Data Silos Cost Groups 20% of Loyalty Opportunities, Ireckonu Finds Ireckonu reports that fragmented guest data across hotels’ restaurants, spas and other outlets is causing groups to miss up to 20% of re-engagement opportunities. Without unified profiles, brands struggle with recognition, personalization and loyalty growth—highlighting the urgent need for integrated CDP solutions across all guest touchpoints.
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Sofitel has introduced Le Vestiaire, a new global wardrobe concept created in partnership with French designer Cordelia de Castellane. Inspired by the spirit of Paris, the collection is designed as a statement of style and self-expression, reflecting the brand’s vision of modern luxury. (Image: Accor)
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Raffles Hotels & Resorts Unveils ‘The Butler Did It Collection,’ Available Exclusively At Printemps Presented in New York and Paris Printemps department stores, the collection reimagines the Raffles lifestyle as a curated fashion and home collection (Image: Accor)
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The Marriott Bonvoy® Mandiri Credit Card is Marriott Bonvoy’s first in Southeast Asia, and Mandiri’s first with an international hospitality group
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Retail, E-commerce, F&B, Healthcare:
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Co-op UK Rolls Out ‘Flexi Checkouts’ to Cut Queues and Boost Convenience Co-op is rolling out new “flexi checkouts” that switch between staffed and self-service modes to reduce queues and keep tills open at all times. The dual-screen technology adapts to busy and quiet periods, improving convenience and freeing staff to assist customers. Around 150 stores will have the system by April 2026 as part of wider store upgrades. (Image: Co-op)
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Tesco’s Andrew Woolfenden, Overseeing Digital Strategy, Leaves After 40 Years In recent years, he played a key role in strengthening Tesco’s digital and fulfilment capabilities. His leadership came at a time when online grocery demand accelerated sharply, prompting investment in infrastructure, technology and customer experience improvements. He has also been closely associated with long-term distribution and supply chain planning, helping to support Tesco’s continued growth.
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New Look’s Loyalty Club Hits Major Milestone with 1 Million Members within 4 months of the launch New Look has surpassed 1 million members in its Club New Look loyalty programme just months after launch. The free scheme offers exclusive discounts, early sale access and member-only rewards. The milestone highlights strong customer engagement and supports the retailer’s strategy to boost repeat shopping through personalised offers and digital investment.
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ASOS Loyalty Chief Macy Hong Exits as Brand Refocuses Strategy ASOS head of loyalty Macy Hong has departed after more than three years with the company. Hong led the launch of the ASOS.World loyalty programme, which gained over 1.6 million members. She has taken a new role at Yoto. ASOS has not yet announced a successor.
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“Our success comes from putting our guests at the center of everything we do,” said Ha Ly, Head of Marketing at Pokeworks. “In 2025, we turned that focus into innovation, launching new menu items, expanding catering, and reimagining our Rewards program. As we move into 2026, we’ll continue building on this momentum, delivering even more fresh, flavorful experiences and opportunities for our communities and franchisees alike.”
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Entertainment, Sport, Telecom & Social Media:
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Under the agreement, Stran will develop and provide tailored gift options for reward redemption, helping the gaming company recognize and celebrate its most loyal players through one-of-a-kind gifts, and exclusive curated experiences. The program is designed to honor continued player support and gaming progress while delivering meaningful, memorable rewards that strengthen long-term engagement.
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Payments, Finance, Property & Insurance:
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U by Emaar Marks 10 Years of Loyalty Innovation and Lifestyle Rewards U by Emaar celebrates 10 years of innovation, evolving from a points-based rewards scheme into a multi-pillar lifestyle ecosystem. Members earn and redeem Upoints across hospitality, dining, entertainment, wellness, fitness, and shopping, with exclusive experiences and regional expansion, including Saudi Arabia, Bahrain, Türkiye, and the UAE, strengthening engagement and loyalty worldwide. (Image: Emaar)
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Ericsson and Mastercard Join Forces to Transform Global Digital Money Movement Ericsson and Mastercard have partnered to integrate Ericsson’s Fintech Platform with Mastercard Move, enabling telecoms, banks, and fintechs to expand digital wallets, launch new payment services, and reach unbanked communities. The collaboration aims to simplify cross-border payments, accelerate digital adoption, and drive financial inclusion globally. (Image: Ericsson)
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Mesh Taps Adyen to Accelerate European Card Issuing and Scale T&E Platform Mesh Payments has partnered with Adyen to issue local-currency corporate cards across the U.K. and Europe, supporting its regional expansion. The integration enables reduced FX fees, faster onboarding and unified spend management, as Mesh scales beyond initial market entry and targets broader enterprise growth. (Image: Mesh)
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Loyalty Technology, Solutions & Consulting:
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Collinson Group Publishes Latest ESG Report, Reinforcing ‘Good Beyond Profit’ Commitment The Collinson Group has published its latest Environmental, Social and Governance (ESG) Report, guided by the company’s Good Beyond Profit philosophy and long-term approach to responsible growth. The findings and results captured in the report have also helped shape Collinson Group’s ESG strategy, built around three priority pillars: 1)Respecting our Planet, 2) Engaging our People 3) Harnessing our Data. (Image: Collinson)
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Reports, Research, Insights & Opinions:
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Collinson International / Dynata Study: The Value of Travel Benefits Collinson’s Value of Travel Benefits report finds travel is now a lifestyle priority, with 55% planning 4–12 trips annually and 77% spending US$2,160–$11,904 on travel. The US$955.9bn market (growing 3.9%) highlights strong demand. Travel rewards significantly influence card choice, spending, and loyalty, making them a powerful differentiator for financial institutions
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Jobs & Careers:
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