Presented in New York and Paris Printemps department stores, the collection reimagines the Raffles lifestyle as a curated fashion and home collection (Image: Accor)
Accor17 February 2026
Press release
Raffles Hotels & Resorts is delighted to introduce ‘The Butler Did It Collection’, a playful collection available only in-store at Printemps New York and Printemps Paris through March 10, 2026, with select pieces offered on Printemps.com. Through a thoughtfully curated edit of fashion and home goods, the collection captures Raffles’ world of elegance and enchanted glamour. With products designed for Raffles, and in partnership with Globe-Trotter, Frette, and Christofle, ‘The Butler Did It Collection’ invites guests and collectors alike to bring a touch of Raffles’ signature magic into their everyday life. This collection is an early look at how the brand’s distinct aesthetic, craftsmanship, and sense of refinement will soon extend beyond a hotel stay.
“Through ‘The Butler Did It Collection’, we are thrilled to give guests the opportunity to enjoy Raffles outside of our hotels. Designed to reflect the effortless glamour and sense of ease that define a stay with us, the collection plays with color, texture, and our signature palm motif, capturing the same sense of whimsy, surprise, and care that sits at the heart of the Raffles experience,” said Claudia Kozma Kaplan, Chief Brand Officer, Raffles.
With product development shaped by renowned stylist Jessica Diehl, the collection features an exclusive range of ready-to-wear and lifestyle pieces, including pajamas, t-shirts, polos, cashmere jumpers, velvet smoking jackets, and accessories ranging from bucket hats to cashmere baseball caps, all offered in a refined palette.
Extending beyond apparel, Globe-Trotter has created a bespoke deep green suitcase with the lining featuring Raffles’ signature palm print, while Frette introduces custom velvet slippers embroidered with the playful declaration, “The Butler Did It.” Completing the collection, Christofle reimagines its iconic coffee cup, adorned with the collection’s namesake phrase.
“Printemps has always been a destination where hospitality, fashion, and culture intersect. With ‘The Butler Did It Collection,’ Raffles extends its legendary sense of service into a refined lifestyle expression that resonates strongly with our vision. We are proud to exclusively present this collection and to invite our customers to experience the Raffles universe beyond the hotel, through objects designed with elegance, creativity, and care,” said Emmanuel Suissa, Chief Partnership Officer, Printemps.
The collection takes its name from Raffles’ recent global brand campaign, ‘The Butler Did It,’ which celebrates the brand’s legendary Butler Service and its role in creating inspiring, unexpected, and deeply personal guest experiences. Developed under the creative direction of Trey Laird, with photography by Dylan Don and styling by Robert Rabensteiner, the campaign blends theatrical flair with a fashion-forward wink—a spirit that carries seamlessly into the collection itself.
‘The Butler Did It Collection’ serves as a preview of a broader ready-to-wear and home offering that Raffles will introduce in fall 2026, alongside the launch of the brand’s dedicated e-retail platform, extending the Raffles lifestyle into a fully realized digital retail experience.
The Butler Did It Collection is available exclusively at Printemps New York and Printemps Paris, with select items available online at Printemps.com at us.printemps.com/shop/brands/raffles.
ABOUT RAFFLES
Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences are places where ideas are born, history is made and stories and legends are created. At each landmark address, distinguished guests and residents will find a world of elegance and enchanted glamour, where Raffles’ renowned legacy of gracious service knows no bounds. As the authentic heart of a destination, Raffles champions fine art and design, and fosters culture in all its forms, guiding guests to make discoveries in their own time and way. Raffles’ commitment to local communities is expressed through diverse initiatives with a unified mission to actively support the arts and the environment. From one generation to the next, visitors arrive as guests, leave as friends, and return as family. Raffles can be found in key international locations including Singapore, Paris, London, Boston, Istanbul, Dubai, Doha, Jaipur, Phnom Penh and Bali, among others. Raffles is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.
Source: Accor
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