AIRLINES & ALLIANCES

Research: Card-Linked Offers and Rewards Programs’ Most Loyal Customers

Recent report by PYMNTS Intelligence and Banyan looks into leveraging item-level receipt data and customer loyalty.  73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41% Used Them Card-linked offers can attract new customers, but data shows merchants and issuers need to boost awareness to…