LOYALTY RESEARCH, THEORY & SURVEYS

PYMNTS loyalty survey: Wine Subscribers Seek Out the Personal Touch

In the quest to gain and maintain consumer loyalty, wine subscriptions and similar alcoholic beverage services prioritize the customization of their products, according to findings from PYMNTS Intelligence. Statistical Insights For the "The Loyalty Factor," June edition of the "Subscription Commerce Readiness Report," PYMNTS Intelligence conducted a survey involving over…