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Home » Articles » Private: M&S acquires fashion marketplace Thread’s IP and tech to ramp up customer personalisation

M&S acquires fashion marketplace Thread’s IP and tech to ramp up customer personalisation

0 comments #IP  #M&S  #personalisation  #Thread

Marks & Spencer has acquired the IP, including the source code and algorithms developed by personalised fashion marketplace, Thread. Over the last three years, M&S has invested substantially in developing its digital and data capabilities to offer an omnichannel service to our customers. The acquisition provides the opportunity to integrate…

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