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Home » Articles » Private: How to target Gen Z: Lynx rebrands to G.O.A.T

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How to target Gen Z: Lynx rebrands to G.O.A.T

0 comments #'G.O.A.T'  #GenZ  #Lynx  #newcampaign  #rebrand

The fragrance brand Lynx is investing £13 million in marketing in an effort to appeal to Generation Z. Their latest advertisement campaign aims to position their popular Lynx Africa scent as the best of all time, using the acronym G.O.A.T. The ad features an animated goat that takes young users…

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