GLO Featured: Global Loyalty PredictionsTM 2026 Mehdi Hemici, Accor • Oliver Ross, KM Malta Airlines • Altaf Rizvi, Amadeus • Bahadir Durak, Pegasus Airlines • Nejib Ben Khedher, Emirates • United Airlines • Amadeus • Azerbaijan Airlines • Emirates • Sabre • Alaska Airlines • Singapore Airlines • Air India • Accor • Hilton • Hyatt • Wyndham • Choice Hotels • Morrisons • Holland & Barrett • Comarch • Inmar • Grubhub • Rakuten • Loyalty Reports • Loyalty Jobs • Loyalty Careers
GLO Featured:
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GLO Global Loyalty Predictions 2026: Mehdi Hemici, Chief Loyalty & Ecommerce Officer, Accor Loyalty accelerated its shift in 2025 towards simpler, more tangible everyday value, driven by the need to remain relevant to broader and younger audiences. Looking to 2026, loyalty moves beyond transactions towards relationship-based models, multi-vertical ecosystems, and experience-led engagement—underpinned by AI, hyper-personalisation, and stronger platforms. Reviews and ratings emerge as a critical loyalty lever in AI-driven environments.
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GLO Global Loyalty Predictions 2026: Oliver Ross, KM Malta Airlines 2025 marked a milestone year for loyalty, driven by greater personalisation and increased member choice in how rewards are earned and redeemed. For KM Malta, a key development was enabling online redemption of SkyBux, improving accessibility and usability for members. Looking ahead to 2026, priorities include expanding redemption options, strengthening digital capabilities, and continuing to evolve the programme to be more flexible, relevant, and member-centric.
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GLO Global Loyalty Predictions 2026: Altaf Rizvi, Head of Product – Traveler Experience, Amadeus In the 2026 Loyalty Predictions, Altaf highlights the shift towards greater personalisation, member choice, and broader partner ecosystems that extend engagement beyond travel. AI and modern retailing emerge as key enablers, supporting hyper-personalisation, operational efficiency, and more flexible rewards. At the same time, tackling fraud, building trust through transparency, and delivering a consistent end-to-end member experience remain critical priorities.
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Personalisation and gamification shaped loyalty programmes in 2025, supported by growing customer data and stronger analytics. At the same time, cost pressure, customer fatigue, and rising technology complexity created challenges. Looking to 2026, the focus shifts to agentic AI, predictive analytics, and deeper ecosystem partnerships—particularly with financial institutions—to deliver rewards more efficiently, reduce app fatigue, and embed loyalty more closely into everyday customer behaviour.
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GLO Global Loyalty Predictions 2026: Nejib Ben Khedher, Head of Skywards, Emirates In the Predictions 2026 interview, Nejib reflects on Skywards’ 25th anniversary and on continued investment in experiential loyalty through platforms such as Skywards Exclusives. Looking ahead to 2026, opportunities centre on experiential expansion, partnerships, and maturing AI use cases. Ongoing challenges include premium inventory constraints, driving a stronger focus on diversification and exclusivity to protect rewards for the most loyal members.
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Airlines, Alliances & Airports:
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Azerbaijan Airlines Selects Accelya to Launch NDC Distribution Azerbaijan Airlines has selected Accelya to launch New Distribution Capability (NDC) offers using Accelya’s FLX Select platform. The move enables faster, standardised NDC deployment, supporting richer content, improved merchandising, and greater control over distribution across travel channels.
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Fareportal Expands Amadeus Partnership With Outpayce Payments Integration Fareportal has expanded its partnership with Amadeus by adding Outpayce payment services to modernise supplier settlements. By adopting the Outpayce B2B Wallet and virtual card payments, Fareportal aims to increase payment acceptance, reduce friction, and unlock new revenue streams while accelerating next-generation distribution across its travel brands.
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United Airlines’ Earnings Beat Highlights the Power of Loyalty and Customer Experience United Airlines beat Q4 and full-year earnings expectations, highlighting the financial impact of sustained investment in loyalty and customer experience. Strengthened by its MileagePlus ecosystem, CX upgrades, and improved operational reliability. United’s loyalty revenue, which includes MileagePlus and co-branded credit card activity, grew 10% in Q4 2025 year over year.
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Emirates has renewed its naming sponsorship of Emirates Team New Zealand, extending a partnership that began in 2004 through the Louis Vuitton 38th America’s Cup in 2027. The renewal follows the team’s historic third consecutive Cup win and reinforces a shared legacy of excellence, innovation, and long-term commitment to elite sailing and New Zealand. (Image: Emirates)
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Five Travel Tech Firms Plug Into Sabre Mosaic to Scale NDC Content Sabre has added five travel tech providers—TPConnects, Vibe, Lleego, Mesh and Ypsilon.net—to its Mosaic platform, expanding access to NDC fares from 42 airlines within existing workflows. The move aims to scale NDC adoption by combining broad airline coverage with efficient agency and corporate booking tools.
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Alaska Air Group reports fourth quarter and full year 2025 results “We feel momentum accelerating in 2026 as the Alaska-Hawaiian Airlines combination gains full strength,” said CEO Ben Minicucci. “The people across our airlines delivered through a transformational year that set us up to win: an expanding global network, premium travel experiences delivered with care, and Atmos Rewards elevating our 11-year streak as the No. 1 airline loyalty program.”
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Emirates Skywards partners with Jet2.com to offer flight rewards Emirates Skywards has partnered with Jet2.com, allowing members to redeem Skywards Miles for flights to 75+ leisure destinations across Europe, the Mediterranean, North Africa and the Canary Islands. Rewards start from 8,000 Miles and include options for seats, meals and baggage. The partnership expands Skywards’ UK offering and travel choices (Image: Emirates)
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Singapore Airlines and Air India Set Course Toward Joint Venture With Framework Agreement Singapore Airlines and Air India have signed a commercial cooperation framework agreement as a step toward a joint venture, subject to regulatory approvals. The deal aims to expand network coordination, unified ticketing, corporate travel cooperation and enhanced loyalty benefits, building on an existing codeshare covering 61 destinations across 20 countries.
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Emirates is developing new vegan dishes focused on whole, minimally processed plant foods, without meat substitutes. Inspired by traditionally plant-forward cuisines, they will be introduced onboard in 2027. The airline already offers 488 vegan recipes across 140 destinations, serves around 500,000 vegan meals annually, and provides vegan options in all travel classes and lounges, following a sustainable farm-to-fork approach. (Image: Emirates)
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Emirates returns to the Hero Dubai Desert Classic as Official Partner Six-Year partnership announced between Dubai’s oldest golf event in the Middle East and Emirates.
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Air India and Saudia sign codeshare agreement The agreement introduces a range of benefits for Air India’s and Saudia’s guests, boosting connectivity, enhancing travel experience, strengthening network access, maximising flight options, and supporting growing demand across tourism, business travel, and wider guest segments.
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United Customers Can Now Order Fresh, United Economy Meals Before Their Flight United Airlines now lets Economy customers preorder fresh meals like burgers and sandwiches via united.com or the mobile app on flights over 1,190 miles across North America and the Caribbean. From March 1, preordering will be the only way to buy fresh entrees in Economy, helping improve choice, efficiency and cut food waste by over 100,000 pounds annually. (Image: United)
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Hotels & Hospitality:
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Kids & Teens Stay Free with Hilton for the Ultimate All‑Inclusive Family Getaway in 2026 Hilton is offering a Kids & Teens Stay Free deal at select all-inclusive resorts in the Caribbean and Latin America. Families can book by March 31, 2026, for travel from April 16 to October 31, 2026. Up to two children or teens per room stay and dine free with a minimum three-night stay, making family vacations simpler and more affordable.
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Hilton Enters Apartment Stays With New Placemakr Partnership Hilton has launched Apartment Collection by Hilton through a partnership with Placemakr, adding about 3,000 apartment-style units to its portfolio in 2026. The properties will be bookable through Hilton channels and participate in Hilton Honors, supporting growing demand for flexible, residential-style stays and expanding Hilton’s alternative lodging strategy. (Image: Hilton)
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TIME Hotels Bets on AI to Drive Global Growth by 2026 TIME Hotels is accelerating its AI-led digital strategy to support global expansion across the Middle East, Africa and Asia. By combining advanced analytics, mobile-first technology and integrated systems with a people-first approach, the group aims to scale efficiently, enhance guest experiences and deliver consistent, personalised hospitality through 2026. (Image: TIME Hotels)
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As the festival has its culmination in Park City, World of Hyatt will bring members closer to culture, creativity and community with branded activations, storytelling moments and more at the heart of Main Street (Image: Hyatt)
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Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts The agreement brings four Choctaw Casino & Resorts properties, representing nearly 2,000 rooms, into the Wyndham portfolio. Led by Choctaw’s flagship resort, Choctaw Casino & Resort–Durant, now part of the Wyndham Grand portfolio, three additional properties join Wyndham’s globally recognized Trademark Collection by Wyndham brand, with the Choctaw Nation retaining ownership and management of all four resorts.
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Hilton report: “Why We Gather” Report Reveals How Meetings and Events Are Being Redefined for 2026 Hilton’s Why We Gather report shows in-person meetings are gaining renewed importance in the digital age. Research across the U.S., U.K. and India reveals strong demand for authenticity (84%), meaningful connection (49%), built-in wellbeing (67%) and local culture. AI is expected to enhance—not replace—events by personalizing experiences, improving networking and freeing time for genuine human connection. (Image: Hilton)
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Novotel Unveils “Longevity Everyday” Novotel has launched Longevity Everyday, a new global strategy to make wellbeing and longevity accessible to everyday travellers. Backed by Accor research, the initiative focuses on small daily habits across four pillars—Eat, Sleep, Move and Meet—responding to rising demand for mental, physical and social wellbeing. With 600+ hotels worldwide, Novotel aims to democratise longevity through practical, sustainable choices integrated into every stay. (Image: Accor)
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Choice Hotels Redefines Travel Value With New Global Campaign Choice Hotels International has launched a new global campaign focused on “Travel Values,” highlighting how today’s travelers define value through experiences and meaningful moments. Featuring Keegan-Michael Key, the campaign shows how Choice Hotels’ diverse brands and rewards program help guests get more from every stay in 2026 and beyond. (Image: Choice)
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ALL Accor has launched Blue Welldays, a global wellness campaign timed around Blue Monday to promote balance of body and mind. The initiative features wellness content, partnerships with Paris Saint-Germain players, immersive digital activations and a pop-up Blue Corner in Paris, while showcasing ALL Accor’s holistic wellness offerings across 5,700+ hotels in 110 countries. (Image: Accor)
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As the team’s official hospitality partner, World of Hyatt blends the innovation of Audi Revolut F1 Team with elevated hospitality to create unforgettable travel, cultural, and immersive experiences for members. (Image: Hyatt)
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ALL Accor report: 8 trends set to redefine experiential travel in 2026 ALL Accor has partnered with Globetrender to unveil a 2026 experiential travel report showing travellers are choosing trips based on emotions rather than destinations. Drawing on research across nine countries, the study identifies eight key “vibes” shaping travel, from awe and joy to connection and serenity. With 25% of travellers wanting searches to start with mood, the findings highlight a shift toward emotion-led, personalised travel experiences. (Image: Accor)
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Retail, E-commerce, F&B, Healthcare:
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Loyalty Schemes Outrank AI in Shopper Value Ratings — What Retailers Must Learn Shoppers rate loyalty schemes and personalised offers as more valuable than AI in grocery retail. Tangible benefits like discounts and tailored rewards matter more than invisible technology. While AI can support personalisation, loyalty programmes win when they deliver clear, immediate value that helps customers save money and feel recognised.
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Holland & Barrett, UK to Relaunch Membership Scheme in New Loyalty Push Holland & Barrett is relaunching its membership scheme as part of a new loyalty push focused on simpler, more flexible rewards. The updated programme allows members to redeem points instantly in store and across channels, removing quarterly vouchers and giving customers greater control over when and how they use their rewards.
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Premier has launched a nationwide scratchcard campaign to boost store visits and basket spend. Shoppers receive a “Chance to Win” scratchcard with every qualifying purchase, offering cash prizes, product giveaways and promotional rewards, including vouchers through a partnership with Burger King.
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Morrisons Launches Online Travel Service to Drive More Card Growth Morrisons has launched Morrisons Travel, a new online booking service designed to drive growth of its More Card loyalty programme. Powered by Expedia Group, the platform lets customers book flights, hotels and car hire while earning More Points. With More Card participation already above 81%, Morrisons aims to boost engagement and loyalty over the coming year.
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Aesthetic Management Partners Launches AMPlifi Rewards Program Industry-leading aesthetic company unveils loyalty program designed to elevate practice engagement, enhance patient outcomes, and offer premium rewards across AMP’s proprietary bio serums and regenerative products.
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Grubhub Helps Restaurants Grow Foot Traffic with Claim’s Diner Acquisition Technology The addition of Claim expands Grubhub’s merchant toolkit with new guest marketing and retention offerings, enabling restaurants to attract and retain customers through personalized promotions and loyalty incentives.
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Entertainment, Sport, Telecom & Social Media:
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This acquisition will expand Mistplay’s LoyaltyPlay business, creating new opportunities for app publishers to deliver loyalty experiences via mobile gaming that span both digital and real-world engagement.
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Transport, Fuel Retail & Mobility:
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Yesway Launches “The Big Fill Sweepstakes” Grand Prize: Free Fuel for a Year Loyalty members can redeem 250 Smiles (loyalty points) in the Yesway or Allsup’s Rewards app for one (1) sweepstakes entry.
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“We are committed to delivering value and innovation to our guests every time they visit,” said Joe Fumo, head of digital enablement for bp’s U.S. mobility and convenience business. “Working with Inmar in partnership with Axonet allows us to offer relevant digital coupons through the earnify™ app, creating an easier way for our guests to save and build loyalty.”
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Comarch Signs New Contract with ExxonMobil to Implement Loyalty Platform in European Markets This agreement marks a significant expansion of the existing cooperation between the two companies, which began in the United States. The new project will see Comarch deploy its technology to enhance ExxonMobil’s loyalty initiatives across key European countries.
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Payments, Finance, Property & Insurance:
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Rakuten card-linked offers will be integrated into the OnePay app, allowing customers to activate additional offers and earn when they pay with a OnePay debit or credit card or any opted-in card linked to their OnePay Wallet. Customers will be able to activate multiple offers at the same time, with no limits on how many offers can be turned on – making it easy to earn more without managing or rotating deals.
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TIAA Launches Industry-first, Flexible, Premium Multi-year Guaranteed Annuity: TIAA MyChoice MYGA The new multi-year guaranteed annuity offers competitive guaranteed rates and TIAA’s Loyalty Bonus®i with greater consumer flexibility
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Flexibility, Even After You’ve Paid: OnePay Introduces Swipe to Finance, Powered by Klarna The new OnePay Later option that gives OnePay Cash customers the ability to pay over time after checkout. The feature, which will be powered by Klarna and launch in the coming months, will allow eligible OnePay Cash customers to convert recent purchases into fixed-term payment plans directly within the OnePay app. The offering will be available for eligible debit transactions.
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Loyalty Technology, Solutions & Consulting:
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Thrust Carbon has launched EngageAI, a behavioral-change tool that guides frequent travelers toward more sustainable and cost-effective choices at key decision points. By using itinerary and local travel data to deliver real-time nudges via booking tools, messaging apps and email, the platform aims to cut emissions and travel costs where it matters most.
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Developed over the past year, this high-speed connectivity initiative marks a new era in in-flight performance by enabling low-cost airlines to deliver highly reliable, ground-like internet access that drives new revenue opportunities, improves operational efficiency, and deepens passenger engagement — all without compromising airline operations or incurring complex costs.
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Sabre Invests in BizTrip.AI to Develop Agentic AI for Corporate Travel Sabre has made a minority investment in BizTrip.AI and partnered with the startup to develop AI-powered corporate travel assistants. Using Sabre’s Mosaic marketplace and global TMC network, the collaboration aims to deliver conversational, agentic AI tools that automate bookings, policy management and itinerary handling, with wider rollout planned for 2026.
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RainFocus Introduces RainFocus Nexus RainFocus Nexus leverages unified data to future-proof the RainFocus platform for the agentic web, allowing marketers to focus on strategy while software handles execution. With a cloud-agnostic approach, it enables organizations to “bring their own infrastructure” and plug RainFocus Nexus agents into their existing enterprise stacks.
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Reports, Research, Insights & Opinions:
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Klook report: Travellers resonate more with the unknown A study by Klook of 374,000 traveller reviews found that lesser-known cities create deeper emotional connections than major destinations. While well-known cities offer efficiency and familiarity, lesser-known ones inspire immersive experiences and richer storytelling. Klook uses these insights and AI-powered reviews to improve experiences for travellers and merchants alike.
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Havas CX 2025 X INDEX Report Reveals Growing Gap Between Brand Promises and Customer Reality Havas CX has released its seventh annual X INDEX Report, a proprietary global barometer of customer experience, revealing a warning for modern brands: the gap between what companies promise in advertising and what they deliver in experience is widening. The 2025 report surveyed more than 59,000 consumers across eight global markets, evaluating the performance of 580 brands.
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Jobs & Careers:
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Bunnings is hiring: Senior Loyalty Manager (Melbourne, Victoria, Australia) Location: Melbourne, Victoria, Australia. Click inside to apply.
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Ascenda is hiring: Manager, Bank Loyalty (Sydney, New South Wales, Australia) Location: Sydney, New South Wales, Australia. Click inside to apply
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Lacoste is hiring: CRM & Loyalty Exclusivities Project Manager (M/F) (Paris, Île-de-France, France) Location: Paris, Île-de-France, France. Click inside to apply
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Location: Issy-les-Moulineaux, Île-de-France, France. Click inside to apply
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ALO is hiring: Senior Director of CRM (Beverly Hills, CA, USA) Location: Beverly Hills, CA, USA. Click inside to apply
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La Redoute is hiring: Head of Customer Lifecycle Strategy (Roubaix, Hauts-de-France, France) Location: Roubaix, Hauts-de-France, France). Clcik inside to apply
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Citizen Watch America is hiring: CRM, Loyalty and Personalization Director (New York, NY, USA) Location: New York, NY, USA. Click inside to apply
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PayPal is hiring: Senior Manager, Product Marketing Loyalty (Chicago, IL, USA) Location: Chicago, IL, USA. Click inside to apply.
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Foot Locker is hiring: Senior Manager, Loyalty Program (Murarrie, Queensland, Australia) Location: Murarrie, Queensland, Australia. Click inside to apply.
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Zenni Optical is hiring: Director, CRM & Loyalty Programs (United States) Location: United States. Click inside to apply
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JPMorganChase is hiring: Consumer Bank Marketing Retention Lead Vice President (New York, NY, USA) Location: NY, USA. Click inside to apply.
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Rakuten Rewards is hiring: VP, Loyalty & Retention Marketing (San Francisco, CA, USA) Location: San Francisco, CA, USA. Click inside to apply
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Elan Partners is hiring: Manager of Loyalty, Travel/Hospitality (Dallas, TX, USA) Location: Dallas, TX, USA. Click inside to apply
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ExxonMobil is hiring: Loyalty & Partnerships Advisor (UK) Location: Fawley Refinery, Southampton, United Kingdom. Click inside to apply.
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Samsung Electronics is hiring: Head of D2C Onsite Experience & Loyalty (UK) Location: Chertsey, England, United Kingdom. Click inside to apply.
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Tesco is hiring: Customer Journey Manager- Rewards Location: Welwyn Garden City, England, United Kingdom. Click inside to apply.
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