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Home » Articles » Private: Data Connect for Marketing to use payments data to drive personalization and increase loyalty

Data Connect for Marketing to use payments data to drive personalization and increase loyalty

0 comments #Adyen  #DataConnectForMarketing  #loyalty  #NETHERLANDS  #omni-channelBusinesses  #PaymentsData  #personalisation

Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, announces the launch of Data Connect for Marketing, a new product enabling omnichannel retailers to leverage payments data to improve marketing initiatives and provide an enhanced understanding of customers. Unique profile identifiers can link previously unidentified in-store…

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