ASIA & AUSTRALASIA

Coca-Cola Europacific Partners (EU & Australia) teams up with Marvel for ‘Multiverse awaits’ promo

Coca-Cola Europacific Partners (CCEP) has partnered with Marvel to launch ‘The Multiverse awaits’, which is the largest collaboration to date between the supplier and Marvel’s parent company, The Walt Disney Company. The campaign includes an on-pack promotion with six limited-edition Marvel-themed designs, three for Coca-Cola Zero Sugar and three for…