The campaign introduces gamification with customers being able to enter the prize draw by scanning QR codes on promotional packs, downloading the Coke App and playing the Screentime Runner game to collect Gems. Gems can be used to enter the prize draw for the chance to win.
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GLOCoca-Cola Europacific Partners (CCEP) has partnered with Marvel to launch ‘The Multiverse awaits’, which is the largest collaboration to date between the supplier and Marvel’s parent company, The Walt Disney Company.
The campaign includes an on-pack promotion with six limited-edition Marvel-themed designs, three for Coca-Cola Zero Sugar and three for Coca-Cola Original Taste.
They are available across cans, bottles and multipacks of both varieties and feature the icons of Marvel superheroes Captain America, Loki, She Hulk, Iron Man, Black Panther and Black Widow.
The promotion offers shoppers the chance to win a trip to the Marvel Avengers Campus at Disneyland Paris and other exclusive prizes.
Customers can enter by scanning QR codes on promotional packs, download the Coke App and play the Screentime Runner game to collect Gems. Use your Gems to enter the prize draw for the chance to win.
CCEP is supporting the promotion with an advert running across TV, cinema, outdoor and digital platforms.
