LOYALTY RESEARCH, THEORY & SURVEYS

Automotive Loyalty Rates Stall Despite Volume Increases, according to S&P Global Mobility

Ending consecutive periods of year-over-year declines, brand loyalty movement among U.S consumers halted in the first half of 2023, according to S&P Global Mobility analysis of new vehicle registration data. The industry's brand loyalty rate of 50.6% was identical to the same period in 2022, despite a 7% increase in…