AIRLINES & ALLIANCES

Acxiom and Hugo & Cat Partner to Offer Marketing Optimization and Personalization for the Next Generation of Customer-Obsessed Businesses

Acxiom®, the customer intelligence company whose data-driven solutions create business growth, today announced it is working with digital customer experience agency Hugo & Cat to deliver a solution to the imminent sunsetting of Google Optimize. This partnership across IPG companies supports businesses in realizing the value of optimization and how…