Tony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
-
-
New England Sports Network (NESN) has launched NESN 360 Rewards, a full-fledged loyalty program designed to give fans more than just access to games. The new initiative, built around NESN’s …
-
The Professional Fighters League has launched PFL Rewards, a groundbreaking global fan loyalty program powered by Futureverse and LiveLike. This Web3-driven platform lets Mixed Martial Arts fans earn points for …
-
The strategic collaboration kicks off at India’s inaugural rugby sevens league, which began in Mumbai on 15 June 2025. The league makes history by being the first of its kind …
-
Airline becomes Premium Partner and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup. Emirates will introduce signature ‘Fly Better’ branding on Match Official kits EPCR Tournaments …
-
Newest and first expansion franchise in the WNBA since 2008 brings women’s professional basketball to the Bay Area for the first time. United provides skills development opportunities for young female …
-
Collinson publishes study diving into booking, spending, travelling and loyalty patterns of sports and music fans. Research was conducted among a sample of 8,537 travellers from 17 countries and territories.
-
Celebrates with members by offering some of its richest Wyndham Rewards® redemptions yet
-
7-Eleven, Speedway and Stripes customers can score deals on pizza and wings all weekend long in-store and via 7NOW Delivery
-
Delta is nearly doubling its seat offerings YOY — with a 30% increase over 2019 — featuring new routes from Austin, Washington, D.C., Palm Beach, Orlando, Boston and New York-JFK …
Previous
