Experiential Marketing Impact Report (EMIR), is a proprietary study surveying more than 2,000 U.S. consumers attending Tech and CPG live events. The findings draw a direct line between live experiential …
-
-
In today’s climate of economic uncertainty and tightened budgets, marketers are under mounting pressure to prove business ROI—and experiential has long been one of the most powerful, yet hardest-to-measure, channels …
-
New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences
