Over the past two years, retail product subscriptions have experienced a gradual decline, moving from the peak during the pandemic to levels comparable to those in 2019.
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The report finds that BNPL may boost subscription loyalty and help merchants to avoid discounts.
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The study, based on a survey of over 2,000 U.S. adults, indicated that 78% of restaurant subscribers and 73% of those interested in subscriptions exhibit strong loyalty to their preferred …
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According to PYMNTS Intelligence, despite over half of card users possessing a store card, only 12% have utilized these cards for making purchases in the last 30 days.
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This survey delved into consumer attitudes regarding loyalty programs and card-linked offers, as well as strategies for merchants to enhance the visibility and utilisation of such offers.
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PYMNTS Intelligence reveals that 65% of credit or debit card users prefer shopping with brands or merchants that offer the loyalty or rewards programs they participate in.
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In their quest to enhance customer loyalty, PYMNTS Intelligence suggests that the surge in digital ordering is potentially broadening restaurants’ customer base beyond their immediate vicinity.
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In the quest to gain and maintain consumer loyalty, wine subscriptions and similar alcoholic beverage services prioritize the customization of their products, according to findings from PYMNTS Intelligence.
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PYMNTS & sticky.io report: Loyal Subscribers Account for Nearly 80% of Subscription Merchant Revenue
PYMNTS and sticky.io publishes report on “How Retail Subscription Merchants Can Win and Retain High LTV Customers,” based on a survey of nearly 2,100 customers examining the relationship between loyal customers …
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Having appropriate innovations in place aids companies in cultivating stronger loyalty among their core customers, providing insulation against competition. Business innovation usually aligns with customer expectations.
