PYMNTS report zooms into zillennials — 90’s kids who turn 25 to 33 this year. These younger millennial and older Generation Z consumers form a distinct micro-generation that breaks the …
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In an interview with PYMNTS, Paco Underhill, a psychologist and retail consultant and author of “Why We Buy,” discussed how the wealth concentration among older consumers is shifting loyalty dynamics.
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The report, based on surveys with more than 3,000 U.S. consumers, showed that when it comes to co-branded cards, loyalty points and rewards granted in exchange for using the cards …
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PYMNTS May 2024 Last Transactions report brings light to spendign and payment patterns accross different generations.
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The findings indicate that Generation Z exhibits a distinct preference for investing in expensive retail items compared to other generations and over allocating funds for upcoming events or entertainment. Conversely, …
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As retailers strive to satisfy the increasing digital demands of consumers, loyalty programs might pose a challenge, according to research by PYMNTS Intelligence.
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Rewards are the 2nd most important factor for shoppers with 6.2% of the respondents named rewards as the most important factor while shopping.
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PYMNTS Intelligence’s latest survey of 2,549 U.S. consumers, “Personalized Offers Are Powerful — But Too Often Off-Base,” a collaboration with AWS, finds that more than half of consumers feel the …
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According to Doug Brown, President of Digital Banking at NCR Voyix, real-time payments, artificial intelligence (AI), and hyper-personalisation are crucial for optimizing the customer experience.
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As per the findings outlined in a recent PYMNTS Intelligence report, this shift is predominantly fueled by millennials, with 41% indicating a willingness to transition to merchants offering more tailored …
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