In this episode Iain Pringle discusses the questions asked most – what can loyalty deliver for me and what are my benchmarks for success. With special guests David Andreadakis from …
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In this podcast Iain Pringle explores where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.
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In this episode Iain Pringle explores the search for the loyalty industry’s equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so …
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In this express episode Iain Pringle explores the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.
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In this podcast Iain Pringle will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, …
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In this podcast Iain Pringle explores how small tweaks to a programme can make a big difference. With special guests Stuart Dinnis, Phil Gunter, Craig Grimshaw and Adam Posner.
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In this podcast Iain Pringle debunks some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart …
