In this express episode Iain Pringle explores the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.
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In this podcast Iain Pringle explores the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both …
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In this podcast Iain Pringle will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, …
