Advito has launched the Hotel Sustainability Index, a data-driven scoring framework that helps corporate travel buyers objectively compare hotels’ environmental performance. Using metrics like carbon, energy, water use, and transparency, …
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New research shows travel remains a top priority: 88% of global consumers plan a leisure trip in the next year, and 68% aim to book international travel — up 19% …
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Forrester has just published the results of its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have declined for an unprecedented third consecutive year, …
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The number one benefit of AI in the eyes of consumers is resolving issues faster (selected by 41%) followed by not having to repeat themselves (36%). In the US, 30% …
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The latest Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2024 emphasizes the evolving demographics of the travel sector, particularly the rising significance of female and young travellers under 40, as well …
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– 77% of US consumers think their lives are the same or better now than 3–4 months ago – 49% of US consumers will download a brand’s app …
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Brand Keys Customer Loyalty Engagement Index® examines customers’ relationships with 1200 brands in 114 categories.
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3 key takeaways: 1/ Economic optimism is growing, fueled largely by Millennials, and consumers are looking for more than just the lowest price. 2/ Brand loyalty is immensely valuable. Brands …
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New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences
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UK consumers in 2023: 51% have made a purchase directly from an email they received in 2022. 46% will rely on loyalty benefits more this year than lin 2022 to …
