In his predictions, Guillermo highlights contextualisation as the defining loyalty shift of 2025, alongside the launch of the Platinum top tier. For 2026, he points to collaboration, ecosystem thinking, and …
Article Tag: GuillermoPucciano
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Insights from Guillermo Pucciano, Head of Ancillary, Loyalty, Wallet & Fintech, Sky Airline, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the …
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Join GLO to access premium content. Topics covered: Idea and philosophy behind Sky Plus – Challenges launching a new program – On membership – Features of Sky Plus – On …

