The partnership will provide a comprehensive, streamlined process for first-party data readiness, measurement, and activation, empowering retailers to optimize marketing campaigns, especially during the holiday season
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Scheduled for a trial run this summer, the loyalty program of the specialty grocer will function on a points-based model, providing enhanced understanding of shopper habits.
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Business Leaders and Marketers Can Activate Their Own First-party Data, Gain a Unified View Across Sales and Marketing, and Say Goodbye to Third-party Data Reliance.
