Tony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
Article Tag: Featured
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Loyalty programs are a trillion-dollar ecosystem, yet most memberships sit idle as points lose value and customers disengage. This GLO study outlines a step-by-step playbook for reinvention, drawing lessons from …
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GLO is delighted to announce a new partnership with Arabian Travel Market (Dubai) 2023 and hosting of the “Loyalty & Sustainability Panel” at ATM on May 2, 2023, with guest …
