Air France has unveiled its first-ever signature scent, crafted by renowned master perfumer Francis Kurkdjian, co-founder of the prestigious Maison Francis Kurkdjian. The collaboration marks another step in the airline’s …
Article Tag: experintial
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McKinsey & Co. published an interesting article on experiential loyalty and the effect of “delight” for customers. The report covers: the definition of ‘customer delight’, economic impact, drivers of delight, …

