Bruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …
Article Tag: BruceLahood
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Key takeaways from GLO-hosted Loyalty session with Dr. Nejib Ben Khedher, Emirates, Ben Lipsey Air France – KLM, Gerald Schloegl of Lufthansa Miles & More, Bruce Lahood from Mastercard, Mark …
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Join GLO’s WAF panel in Lisbon on 27/09 at 12:50 and listen to Bruce Lahood, Mastercard on 3 key trends that will shape loyalty.
