Hard Rock International’s highly anticipated hotel, REVERB by Hard Rock® Hamburg, is now open. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub …
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Waitrose is relaunching its premium No.1 range with nearly 200 new and improved products, making it the ultimate go-to for food lovers. Now over 600 products in the No.1 range, …
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Melissa Friebe To Become Chief Marketing Officer, Pizza Hut U.S., from Taco Bell
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The Loyalty Wheel framework established in Intuit Mailchimp’s latest report, The Science of Loyalty, distills loyalty into four neurobiological principles: reward, memory, emotion, and social interaction. These fundamental pillars of …
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In April, Sofitel takes us to this very special place with its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two new ambassadors. A short film immortalized in …
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The 400-suite adults-only resort in Cancun offers a relaxing and engaging escape with an approachable atmosphere that caters to the next generation of all-inclusive travelers
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Oceania Cruises are thrilled to share that they are embarking on an exciting journey with Giada De Laurentiis, celebrated Italian-American chef, author, restaurateur and Emmy Award-winning food personality, as Oceania …
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With over two decades of experience in global luxury brand building, storytelling and brand experience roles, Alex brings invaluable insights and expertise to this newly created global role and will …
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Latest Optimove report in which consumers reveal surprising answers about how AI is used to market to them: customer perceptions of AI, tips on how to best use AI to …
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New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences
