Finnair has refreshed its brand strategy with a stronger focus on Finnish identity, introducing a new onboard soundscape composed by Lauri Porra. The music, inspired by Finnish nature and travel, …
Article Tag: brand
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Introduces ‘Oasis by ADNOC’ with a premium ‘On-the-Gourmet’ concept, featuring elevated food and beverage offerings. ADNOC Oasis, an iconic Emirati brand with 379 locations across the UAE, remains one of …
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United Airlines is ramping up its premium offerings and loyalty investments after strong third-quarter results, with record corporate ticketing, rising MileagePlus revenue, and plans to expand premium capacity to capture …
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Created by Supernova, the 7stars’ in-house creative production studio, the campaign launches with a 60-second hero film directed by Christian Larson and invites like-minded travellers to experience Cunard’s iconic blend …
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Star Alliance, the world’s largest airline alliance, launched its latest brand campaign titled “Rhythm of Excellence”, spotlighting the seamless coordination that powers its network of 25 world-class member airlines. The …
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The Ritz-Carlton Yacht Collection Unveils New Global Campaign: “Unlike the Rest” (Image: Marriott)
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SkyTeam has launched its new brand campaign, ‘The Priority is You.’ The campaign is the first created in collaboration with its creative agency, DEPT®, and debuts a refreshed brand positioning …
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Hyatt Hotels Corp. has restructured its extensive portfolio of brands into five distinct categories, aiming to better serve what president and CEO Mark Hoplamazian described as “common core” customer groups. …
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Iconic Las Vegas resort enhances guestroom, meetings and convention and culinary offerings for leisure and convention guests
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Hyatt Hotels Corporation (NYSE: H) today announced plans for scaled growth of the Hyatt Regency brand on the Balkan Peninsula. Following the brand’s market entries in Croatia and Albania, the …







