Written by global loyalty experts Evert de Boer and Xiao Yao Chin, the book unravels the dynamics of loyalty currencies – considered by many as a “black box” – and …
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0:00 – on current tech trends in loyalty • 2:20 – on foreword from Thomas O’Toole and contribution from Michael Smith and Lincoln Hunter • 4:00 – Thomas O’Toole (Kellogg) …
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00:00 – Intro • 00:41 – on new content in 2nd edition of ‘Loyalty Programs’ • 02:22 – on 2 key new trends in loyalty post COVID • 04:35 – …
