The market is undergoing a major transformation driven by technological innovation. Brands are integrating augmented reality, virtual reality, mixed reality, spatial computing, and 3D content platforms into campaigns to create …
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New Industry Roadmaps Reveal How AI and Automation Are Rewriting the Rules of Local Growth for Franchises, Multi-Location Brands, QSRs, and Marketing Resellers
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New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend.
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Today, an Amsterdam court ruled that Dutch national airline KLM engaged in deceptive practices regarding its sustainability efforts in previous advertising campaigns, in response to a ‘greenwashing’ complaint filed by …
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This Emirati Women’s Day, Etihad Airways shared a heart-warming video to mark the occasion and celebrate the success of almost 700 Emirati women employed by the UAE’s national airline. Emirati …
