Featuring: Andy Chalcroft, VP, Head of Co-brand North America & Global CoE, Visa; Brendan Boerbaitz, Principal, Deloitte Consulting LLP; Jaci Smith, CEO, Blackbook; Altaf Rizvi, Head of Product – Traveler …
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Featuring: Andy Chalcroft, VP, Head of Co-brand North America & Global CoE, Visa; Brendan Boerbaitz, Principal, Deloitte Consulting LLP; Jaci Smith, CEO, Blackbook; Altaf Rizvi, Head of Product – Traveler …
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2025 marked a shift from AI experimentation to the need for meaningful application in loyalty. As technological transformation accelerates, organisations face the challenge of balancing speed with commercial and operational …
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SiteMinder’s Changing Traveler Report 2026 finds U.S. hotel brand loyalty and direct bookings climbing sharply. Fourteen percent of Americans now start their search with a known brand, while 40% book …
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We asked top loyalty leaders across airlines, hotels, retail, payments, technology, and consulting to pick just one word that defined the year.
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In 2025, loyalty programme changes began to surface financially, highlighting the need for better forecasting and financial discipline. Proving incremental value and ROI remains the central challenge—and opportunity—for 2026. As …
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New Analysis of 1 Billion+ Reviews and Contributions Shows Experiences Driving Travel Planning. TripAdvisor has released its 2026 Trendcast, naming the year the Year of Meaningful Travel Experiences. Based on …
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2025 marked a shift from siloed loyalty models toward unified infrastructure across multi-vertical ecosystems. Fragmentation and legacy systems continue to limit everyday relevance. In 2026, the opportunity lies in evolving …
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In 2025, loyalty moved beyond frequent flyers toward broader everyday engagement, with points evolving closer to a currency and alternative paths to status gaining ground. Inflation-driven recalibration made rewards harder …
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2025 highlighted both the promise and pitfalls of AI in loyalty. While brands advanced technically, customers pushed back against experiences that felt inauthentic. As fraud, data governance and discount dependency …
