57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2024.
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The global Marketing Analytics Software market has experienced substantial growth in recent years, driven by its widespread adoption across industries.
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Recent report by PYMNTS Intelligence and Banyan looks into leveraging item-level receipt data and customer loyalty: 65% of card users who shop with brands or merchants where they are members …
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Top five destinations for flight bookings during the first week of the Big Orange Sale were Amsterdam, Paris, Geneva, Alicante and Malaga.
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Experiential travel as a motive for a holiday has increased by 8 percentage points globally since 2019, with motivations to visit Europe following a similar pattern.
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Japan and Thailand top the list, followed by Spain, Canada and Hawaii ● Europe most popular regional destination ● Asia revealed as staycation hotspot, led by China, Thailand and Malaysia …
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Working as one team to design and deliver leading loyalty programmes, Collinson, OSF Digital and Salesforce have compiled proprietary research findings and commentary: The secrets behind loyalty programs’ ROI and …
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Over the past two years, retail product subscriptions have experienced a gradual decline, moving from the peak during the pandemic to levels comparable to those in 2019.
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Everest Names Merkle a Leader in Digital Interactive Experiences Evaluation
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Survey reveals restaurants are planning investments in AI sales forecasting, back-of-house technology, and marketing and sales tools.
