Under the new offerings, eligible World Mastercard and World Elite Mastercard holders who are new to the Instacart+ membership program will receive a complimentary two-month trial, as well as $10 off their second eligible Instacart purchase each month.
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GLOMastercard has introduced its inaugural streaming subscription service in partnership with Peacock. This collaboration is one of two major announcements made by the payment giant on Thursday, October 5th, with the other involving an expansion of its existing partnership with Instacart.
In a press release, Mastercard emphasized the increasing preference of consumers for the convenience and efficiency of online grocery shopping. As a result, Mastercard is now offering its cardholders access to Instacart’s membership program, Instacart+, along with monthly savings, thereby providing a valuable and cost-effective benefit. Additionally, recognizing the popularity of digital streaming services among more than three-quarters of the U.S. population, Mastercard aims to create value for its cardholders by offering affordable access to Peacock’s premium streaming platform.
Under the new offerings, eligible World Mastercard and World Elite Mastercard holders who are new to the Instacart+ membership program will receive a complimentary two-month trial, as well as $10 off their second eligible Instacart purchase each month. They will also enjoy benefits such as waived delivery fees on select orders and reduced service charges.
Similarly, card members new to Peacock Premium will receive monthly statement credits for their subscriptions and gain access to exclusive experiences related to NBCUniversal, Peacock’s parent company, including its parks and studios.
This launch coincides with recent research findings indicating that 65% of credit or debit card users prefer shopping with brands or merchants associated with loyalty or rewards programs. Personalized card reward programs were found to be particularly attractive to consumers, with 40% expressing a desire for cards tailored to their specific needs and preferences.
In addition to these consumer-focused initiatives, Mastercard also announced a partnership with Galileo Financial Technologies. This collaboration will enable banks and FinTech companies to extend Galileo’s buy now, pay later (BNPL) offerings to small businesses via Mastercard Installments. The move is aimed at addressing the challenges faced by smaller firms in accessing loans and simplifying the approval process, which can often be lengthy and cumbersome.
