GLOBAL

nShift: Half of shoppers are “cynical” about brands’ attempts to impress with their ethics

nShift's new Emissions Tracker will help retailers demonstrate real progress with sustainability Consumers want to shop with ethical brands and retailers. However, savvy shoppers are growing cynical about superficial attempts by businesses to demonstrate their socially-conscious credentials. Instead, ecommerce and multi-channel retailers should "show, don't tell" what they are doing…