FINANCIALS, PAYMENTS, PROPERTY & INSURANCE

Zogo Is Quietly Powering a Shift in How Financial Institutions Increase Retention Through In-App Learning

In a digital age where consumer attention is short and loyalty is hard-earned, one fintech company is flipping the script. What began as a gamified financial literacy app is now powering deeper engagement and retention strategies for some of the most forward-thinking financial brands in the world. That company is Zogo — and it’s no longer just teaching users about money. It’s helping financial institutions win trust, grow deposits, and turn occasional users into daily loyalists.

With over 250 financial partners, including names like Chime, Sezzle, and New York Life, Zogo is building what it calls “embedded financial engagement” — delivering real-time education, rewards, and brand interaction directly inside its partners’ digital ecosystems. No pop-ups, no redirects. Just simple, habit-forming moments that drive loyalty and measurable growth.

A Leadership Team Driving the Movement

At the helm of Zogo’s evolution is President Ben Brooks, who has reimagined the company’s role in the financial space. Under his leadership, Zogo is no longer just a learning tool — it’s become an engine for customer lifetime value.

Supporting this vision is a team built for disruption. Sam Linkins, Head of Marketing, has reshaped Zogo’s brand from a niche educational app into a critical business-growth platform. Her work has clarified the company’s message around outcomes, positioning Zogo as a partner that doesn’t just engage — it delivers results.

Ryan O’Keefe, Head of Product, has focused on turning occasional engagement into daily habit. His launch of Money Minute, Zogo’s twice-daily news digest, has users reading an average of six articles a day, increasing both engagement and lifetime value for partners.

Meanwhile, Chuck Long, General Manager of Revenue, brings a deep understanding of partner needs to the table, ensuring that every product enhancement ties back to tangible, institutional results.

Together, this team is laying the foundation for Zogo’s next phase of growth — one that’s less about standalone learning and more about seamless, in-app experiences that keep users connected to their financial brand.

Embedded Learning That Drives Real Results

This year’s standout innovation is embedded gamified learning — a feature that allows financial institutions to deliver Zogo’s bite-sized lessons directly within their apps. It’s a frictionless experience that gives users access to rewards and education without ever leaving the brand’s platform.

Take Chime, for example. By integrating Zogo’s engine directly into its app, Chime has boosted daily engagement, improved retention, and strengthened customer affinity. “This is the future of financial engagement,” says Brooks. “It’s about keeping your users inside your brand — and giving them something valuable every single day.”

Partners That Are Seeing Impact

Across the industry, Zogo’s partners are already seeing powerful results:

• Percapita, a rewards platform, uses Zogo’s learning modules to reach underserved communities with financial education that’s directly tied to real-life incentives — like earnings and everyday behavior change.

• Tucson Federal Credit Union reported a $400,000 increase in new deposits in the first year of partnering with Zogo.

• Sezzle’s Money IQ platform, built on Zogo’s engine, saw users earn 5 million+ XP in the past year, with the average user completing 11+ lessons.

Why Financial Brands Are Turning to Zogo

Financial institutions are increasingly turning to Zogo not just for education, but for strategic advantage. Zogo offers:

• Gamified learning that keeps users engaged

• Embedded experiences that drive retention

• A direct line to business impact, from deposit growth to increased usage and brand affinity

More Than a Comeback — A New Category

Zogo isn’t making a comeback — it’s creating something entirely new. By blending education with engagement, and embedding that experience inside the financial journeys people take every day, Zogo is moving financial brands beyond transactions and into lasting, trusted relationships.

As more institutions look for ways to stay relevant in an increasingly competitive and digital-first world, Zogo offers a clear answer: educate, engage, and embed — all in one seamless experience.