Using the ‘My Cards’ feature is simple. Consumers can add their loyalty and membership cards to the Zapper app by navigating to the “Loyalty” section, scanning barcodes, selecting from a curated list of participating retailers, or manually entering card details.

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GLOWith more than 76% of South Africans actively engaging in loyalty programmes and mobile-first solutions becoming the standard, digital wallets and integrated loyalty platforms have never been more crucial. Consumers are increasingly seeking seamless shopping experiences that offer tangible value, leading to a 13% rise in loyalty participation over the past decade. Cashback, points, and airtime rewards continue to be the most preferred benefits.
The Shift to Mobile-First Loyalty Solutions
Traditional loyalty cards pose a challenge for many consumers—often forgotten at home, lost in wallets, or simply unused. This results in missed opportunities both for shoppers and retailers who risk losing engagement. Addressing this issue, Zapper has launched the ‘My Cards’ feature, capitalizing on South Africa’s high smartphone penetration, which exceeds 90%, and the widespread adoption of QR code-based payments. The transition to mobile-first loyalty management is not just convenient but inevitable.
With this feature, users can:
- Store Multiple Loyalty Cards Digitally – Consolidate loyalty, rewards, and membership cards from major retailers like Woolworths, Checkers, Dis-Chem, and Pick n Pay within the Zapper app.
- Access Cards Anytime, Anywhere – Redeem and earn rewards effortlessly, even on impromptu shopping trips.
- Maximise Savings – Ensure that no loyalty points, gift cards, or membership perks go to waste.
More Rewards, Less Effort
Zapper CEO Mike Bryer emphasized that consumers value convenience, efficiency, and savings. “The ‘My Cards’ feature is designed to meet these needs. It streamlines loyalty card management, benefiting both shoppers who want a hassle-free experience and retailers looking to enhance customer engagement,” he explained.
Bryer described the feature as a game-changer, stating, “‘My Cards’ is more than just a new tool—it’s a lifestyle upgrade. As more aspects of daily life shift to smartphones, traditional wallets are becoming obsolete. We’re empowering South Africans to shop smarter, earn more rewards, and simplify their lives.”
Effortless Integration and Use
Using the ‘My Cards’ feature is simple. Consumers can add their loyalty and membership cards to the Zapper app by navigating to the “Loyalty” section, scanning barcodes, selecting from a curated list of participating retailers, or manually entering card details.
At checkout, users open the Zapper app, select the relevant loyalty card, scan it directly from their phone, and proceed with payment—creating a seamless shopping journey.
“As we step into a new era of digital convenience, this innovation is set to boost loyalty programme engagement, enhance customer insights, and drive repeat business. It’s a win-win for everyone,” Bryer concluded.
Source: Syndigate.info
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