The company has had a great year to celebrate, not only for reaching its 100th anniversary but also for the significant achievements made with its products and programs. This time, the Argentine Marketing Association honored the company's work team for the advancements in the platform.
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YPFThe company has had a great year to celebrate, not only for reaching its 100th anniversary but also for the significant achievements made with its products and programs. This time, the Argentine Marketing Association honored the company’s work team for the advancements in the platform.
If there was something that stood out in customer service at service stations in this 2022, it was the loyalty programs and mobile applications.
YPF managed to take both initiatives to the highest level this year and integrated them, so what was already a successful program is now digitized, practical, and has a greater reach to the public: at all times and in any place.
And it is in this context that YPF Serviclub already surpasses 4,000,000 active users, and after the World Cup campaigns, customers have revolutionized the exchanges.
Currently, the summer promotion is active: “New YPF Messi ball, it works for me, it works for you,” in which, like in previous opportunities, they will have the logo of the emblematic captain and the AFA (Argentine Football Association), but they are also manufactured by Adidas.
Before closing a great year for the company and particularly for the area led by Gastón de Benedetto, the Argentine Marketing Association (AAM) recognizes them for the “Improvement in the loyalty program”.
This event has been organized since 1982, and this year 247 cases were analyzed in 77 categories and in 3 major divisions, completing 5,110 evaluations at different levels and areas of action that integrate the Juries.
There, YPF achieved, in the Division of Large Advertiser Companies, five Mercurio Awards with YPF Full in the Retail Category, YPF Serviclub in Services, YPF Gas in Rebranding, YPF Elaion Auro in Supplies, and for its “100 years of YPF” campaign in the Institutional Category.
“The AAM award is a great recognition for our brand, and what better than to share it with the entire Serviclub team that works day by day on new projects to enhance and value our loyalty program,” commented de Benedetto, YPF Serviclub manager.
In a dialogue with surtidores.com.ar, the executive highlighted that together with the work team, they took on the challenge of continuing to work on digitization and achieving a value proposition that meets consumers’ expectations in Serviclub YPF.
“The year of YPF’s centenary had a very positive balance for Serviclub. It was an intense year, in which different promotions were launched that had a high perceived value by our members, such as the Qatar Promo and the current YPF Messi Adidas Ball Promo, #LaPelotaDelCampeón,” Benedetto concluded.
Source: YPF
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