Wyndham Hotels & Resorts is expanding into the upscale extended stay segment, launching a strategic relationship with industry innovator WaterWalk. The deal adds 11 hotels and over 1,500 rooms to the Wyndham ecosystem, rebranding them under the newly created WaterWalk Extended Stay by Wyndham brand
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WyndhamWyndham Hotels & Resorts is expanding into the upscale extended stay segment, launching a strategic relationship with industry innovator WaterWalk. The deal adds 11 hotels and over 1,500 rooms to the Wyndham ecosystem, rebranding them under the newly created WaterWalk Extended Stay by Wyndham brand, the 25th in Wyndham’s portfolio. Located in key markets such as Tucson, Jacksonville and Wichita, the offerings perfectly compliment Wyndham’s existing economy and midscale extended stay brands and cater to guests seeking a local, yet elevated stay with the comforts of home.
“In the last year, guest demand for the extended stay segment reached record highs, which has been underscored by demand from owners and developers looking for new opportunities to partner with Wyndham. Our vision is to offer the industry’s most robust portfolio of extended stay brands and the addition of WaterWalk marks an important step in that direction—helping ensure we have an offering in every segment, for every owner and for every guest.” says Chip Ohlsson, Chief Development Officer, Wyndham Hotels & Resorts.
An Innovative Approach to Extended Stay
WaterWalk was founded by the late Jack DeBoer, an extended-stay trailblazer who not only pioneered the segment but created some of its most well-known and successful brands, including among others, Residence Inn and Candlewood Suites. A wildly successful entrepreneur and industry visionary, he created WaterWalk in 2014, leveraging the learnings of his past successes while also reimagining what an extended stay hotel could be. Today, his leadership, vision and entrepreneurial spirit live on through his granddaughter, WaterWalk CEO Mimi Oliver.
Positioned squarely in the upscale segment, WaterWalk brings a fresh take to the traditional extended stay experience with its unique LIVE|STAY model. STAY units are fully furnished and cater to guests looking for a traditional extended-stay, residential-like experience, while LIVE units are unfurnished and allow guests to create a long-term space that truly feels like home. The flexibility of the model is one of the brand’s strategic assets as units can transform and adapt in real-time to market and customer needs—benefitting owners, operators and guests alike.
WaterWalk’s current portfolio consists of 11 hotels throughout the U.S. Newer hotels leverage the brand’s Gen 2.0 prototype, which combines efficient design and low operating costs to help unlock stronger profits and higher returns.
“WaterWalk’s success is the culmination of decades of experience in extended stay combined with a relentless pursuit for driving innovation and delivering exceptional guest experiences. We believe WaterWalk is our best brand yet and our decision to bring it into the Wyndham portfolio is a pivotal moment in its evolution, one we believe will lead to enhanced efficiencies, performance and growth – all thanks to the Wyndham Advantage.” said Mimi Oliver, CEO, WaterWalk.
A Portfolio Poised for Growth
WaterWalk marks Wyndham’s third extended stay brand, joining ECHO Suites Extended Stay by Wyndham and Hawthorn® Extended Stay by Wyndham. ECHO Suites launched in 2022 and has over 265 economy new construction hotels in its development pipeline, half a dozen of which are nearing completion. Hawthorn in 2023 saw 30% growth in its midscale conversion and new construction development pipeline.
Collectively, the three brands give the Company a robust and growing portfolio of offerings designed for the needs of today’s extended stay guests—be that construction workers hitting the road for weeks at a time or digital nomads looking to mix business and leisure travel. What’s more, with the addition of WaterWalk, the portfolio of brands further reinforces owners’ ability to capitalize on the historical infrastructure spend in the U.S., what’s believed to be about a $3.3 billion opportunity in additional room revenue.
In joining the Wyndham family of brands, WaterWalk hotels unlock access to the Wyndham Advantage – world-class marketing, distribution and resources from the world’s largest hotel franchisor. Over the last five years, Wyndham has invested more than $275 million in innovative technology that drives efficiency and supports owners bottom lines, including next-gen property and revenue management systems, mobile check-in and checkout and OTA reconciliation, to name a few. Owners also benefit from Wyndham Rewards, the world’s number one hotel rewards program, as named by readers of USA Today. With its growing base of more than 106 million enrolled members globally, members make up nearly half of all U.S. check-ins.
Source: Wyndham
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