Location: London Area, United Kingdom. Click inside to apply.
(Image Source)
GLO
About the job
🐕About Us
At Wuffes, we’re on a mission to improve pet health at scale, and we’re doing it at pace.
We are the fastest-growing pet health company in the world, building a high-performance, science-led business that’s redefining what premium pet care looks like. Our ambitions are big, our product range is driven by clinical efficacy, and we’re powered by a global team committed to raising the bar.
We expect excellence, act with urgency and care deeply about results, for our customers, our team and the business we’re building together. It’s a fast-moving, high-accountability environment where performance matters and impact is rewarded. If you’re looking for somewhere to challenge yourself, operate at pace and scale something special you’ll thrive here.
What You Can Expect
📊 Ownership at Scale – Whether you’re growing our brand, supporting customers or scaling operations, your work drives real results. You’ll be trusted to lead, take ownership and make an impact from day one.
🎯 High-Impact Work – We test fast, learn faster and kill what doesn’t improve the P&L.
🧠 High-Performance Culture – You’ll join a team of smart, driven operators who move fast and push for exceptional outcomes. We value ownership, ambition, and a bias for action
📈 Accelerated Career Growth – We move fast, and so do our people. Delivering impact opens doors to new skills, fresh challenges and opportunities that match your ambition.
🐶 Impact-Driven Growth – We’re building a generational science-backed pet health brand, one that scales globally and improves the lives of pets and their people.
🚀 Your Role in the Pack
As Head of Retention you will lead our lifecycle and loyalty strategy, keeping our customers engaged, subscribed and building lasting relationships with our brand. You’ll own the retention engine from post-purchase through to reactivation and lead strategy and execution across CRM, subscription, loyalty and direct mail.
This role is all about driving performance. You’ll be responsible for increasing LTV, reducing churn and making every customer interaction count. You’ll lead a growing team, partner with Product, Growth, CS and Creative and use data at every step to unlock deeper loyalty and greater commercial impact.
📒 Your responsibilities
- Own & Scale Retention Strategy – Lead and evolve our lifecycle and loyalty roadmap across segments and geos, with clear accountability for churn, reactivation and LTV
- Subscription Performance – Optimise the full subscription funnel – onboarding, upsell, pause/cancel flows, winback and more
- Multi-Channel Execution – Oversee performance across CRM, SMS, inbox, loyalty, and direct mail. Ensure comms are integrated, measurable, and commercially impactful.
- Analytics & Insights – Build clear reporting systems. Deep dive into cohorts, campaigns, and product usage to shape and sharpen strategy
- Lead a High-Performance Team – Manage and coach a best-in-class retention team. Set the bar for speed, creativity, and output
- Collaborate Cross-Functionally – Partner closely with Product, Growth, Creative and CS to ensure a unified, end-to-end retention experience
- Test & Iterate Fast – Build smart experimentation frameworks, launch rapidly and learn continuously – from journey flows and offers to segmentation strategies and creative execution
🧠What you bring
- 7 + years of experience leading retention in high-growth DTC or subscription-based businesses
- Proven track record in CRM, lifecycle, subscription optimisation and loyalty strategy
- Deep understanding of LTV, churn, segmentation, cohort analysis and campaign measurement
- Builder and operator – able to architect strategy and execute at pace
- Hands-on with tools like Klaviyo, Iterable, Postie, customer data platforms and ESPs
- Data-savvy and commercially minded – decisions driven by insight and impact
- Obsessed with retention creative, journey design and continuous optimisation
Source: LinkedIn/ Wuffes
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
