First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers' online shopping journey
(Image Source)
GLOWildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, announced Benefits & Loyalty Amplifier (BLAM), an enhancement to its platform. Designed to deliver more value to consumers and financial services organizations, BLAM is the first solution to address a common challenge: many consumers fail to take full advantage of their credit card benefits due to lack of awareness. This leaves banks, card issuers, and payment providers with valuable loyalty offerings and value-added services that are underutilized.
The components of the legacy loyalty landscape – what Boston Consulting Group (BCG) refers to as “Loyalty 1.0” – include an array of value-added features, such as card-linked offers, shopping portals, dining rewards, and insurance offerings. These loyalty program components often operate in silos, making it challenging for customers to fully unlock their potential.
BLAM brings together these disparate components to create what BCG has termed “Loyalty 2.0,” by providing a direct channel to customers to access all of their card benefits in real time at contextually-relevant moments during a shopping journey. For instance, a customer booking a flight online would be reminded that a certain card in their wallet provides free VIP lounge access, or a customer booking a rental car online would be prompted to use the “right” card in order for their rental insurance to be covered.
Because BLAM provides a direct channel to deliver relevant, beneficial messaging to customers, it can also be used to address key bank priorities such as new cardholder acquisition. For example, a shopper browsing a retailer’s site could see a pre-approved offer for a co-branded retailer credit card or be offered a card with a strong dining program while they are looking at restaurant menus online.
Key loyalty program and card benefits that can be amplified by BLAM include:
- Card Upsells: Offers to apply for relevant card products
- Dining Rewards: Exclusive dining benefits and discounts
- Card-Linked Offers: Deals from local offline merchants
- Travel Portals: Access to travel-related rewards and services
- Entertainment: Early access to event tickets
- Insurance Products: Rental car coverage and extended product warranties
Recent research found that 72% of credit card holders say they have run into friction when trying to leverage rewards. Underscoring this, according to a CarTrawler report, only 12% of people who rented a car in the past year took advantage of an applicable loyalty program when booking, highlighting the low utilization rates of value-adding card and loyalty program features.
“Benefits Amplifier elevates our commitment to deliver value-added services that provide benefits to consumers and reinforces our leadership in the white-label rewards and loyalty market,” said Jordan Glazier, CEO, Wildfire Systems. “Wildfire’s Benefits Amplifier drives customer acquisition and retention for banks and card issuers by promoting and increasing engagement across all loyalty initiatives.”
For more information about Wildfire Systems Benefits & Loyalty Amplifier, please visit wildfire-corp.com/loyalty-program-benefits-amplifier
About Wildfire Systems, Inc.
Founded in 2017, San Diego-based Wildfire’s enterprise platform powers white-label shopping rewards and loyalty programs for financial services organizations and technology companies, allowing them to deploy revenue-generating, value-added services for their customers. The platform provides a shopping companion designed to reward consumers with cashback, coupons, and other benefits at every stage of their shopping journey. Wildfire drives incremental sales for over 50,000 merchant programs in more than 50 countries. Wildfire’s AI platform, RevenueEngine, helps content creators monetize product and brand mentions within generated content. Wildfire has been recognized in 2023 & 2024 within the top 100 fastest growing companies in the Inc. 5000, most recently celebrating 3,783% three-year growth. For more information, visit wildfire-corp.com.
SOURCE Wildfire Systems
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
