Westgate Resorts’ World of Westgate program has surpassed 500,000 members in just three years. To celebrate, the brand is offering members 25% off bookings through late 2026. A strong example of how hospitality loyalty blends instant value with milestone-driven engagement
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GLOWestgate Resorts has marked a major milestone for its World of Westgate (WOW) loyalty program, announcing that membership has surpassed half a million since its launch in 2022. To celebrate, the company is rewarding its community with an exclusive travel incentive: a 25 % discount on new bookings made by October 31, 2025, for stays through December 18, 2026.
The WOW program has grown quickly thanks to its blend of instant savings and experiential perks. Members enjoy benefits such as up to 10 % off nightly rentals, 50 % off resort and destination fees, discounts on waterpark admissions, and savings on on-property retail. These core rewards are available from the moment of enrolment, ensuring that value is both immediate and tangible.
The celebratory travel offer extends across Westgate’s flagship destinations, from Orlando and Las Vegas to New York and Gatlinburg, as well as its growing portfolio of VI Resorts properties in Mexico, Canada, and Hawaii. By combining milestone recognition with broad travel flexibility, Westgate is reinforcing loyalty at scale while encouraging members to explore its expanding network.
According to Jared Saft, Chief Business & Strategy Officer at Westgate, reaching 500,000 members in just three years underscores the strong resonance of the program and the company’s focus on building lasting relationships with its guests.
For loyalty professionals, WOW provides a clear example of how hospitality brands can use milestones not only as markers of success but also as opportunities for renewed engagement. The program balances consistent, everyday value with periodic high-impact promotions, appealing to both frequent travellers and occasional guests. Its rapid growth also highlights the importance of aligning loyalty strategy with geographic expansion, as Westgate continues to extend its reach beyond the U.S. into international destinations.
With this latest initiative, Westgate is demonstrating how milestone marketing, immediate value delivery, and long booking horizons can be combined to strengthen customer loyalty while driving incremental revenue.
Source: Westgate
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