By fusing Wavenet's predictive intelligence platform, Sense AI for customer experience, with CSG's real-time engagement capabilities, the solution empowers operators to shift from reactive to predictive engagement delivering personalized, high-impact offers in real time without overhauling existing infrastructure.
(Image Source)
GLOAt TM Forum’s DTW – Ignite 2025, Wavenet, an AI-first digital transformation partner for telecoms, and CSG, a purpose-driven SaaS platform company, unveiled a new AI-powered real-time promotions solution. The joint solution is designed to revolutionize how telecom operators engage with subscribers.
(Image Source)
By fusing Wavenet’s predictive intelligence platform, Sense AI for customer experience, with CSG’s real-time engagement capabilities, the solution empowers operators to shift from reactive to predictive engagement delivering personalized, high-impact offers in real time without overhauling existing infrastructure. The solution adds a dynamic intelligence layer that continuously evaluates subscriber behaviour—scoring churn risk, lifecycle stage, and usage patterns—at scale.
“Telcos don’t always need to replace infrastructure to innovate,” said Suren Pinto, Chief Executive Officer of Wavenet. “That’s where the real power of AI comes in—enabling intelligent automation without major capital outlay. With Wavenet’s Sense AI embedded in CSG’s real-time engagement capabilities, we’re helping operators deepen customer loyalty and deliver fast-converting, personalized engagement at scale. This is monetization that works today—not in the next transformation cycle,” added Pinto.
Monetization That Works Across the Lifecycle
Whether it’s prepaid churn prevention, contextual roaming upsells, or add-on activations, the AI-powered solution supports high-impact use cases across the entire subscriber journey, offering operators a powerful monetization lever built for precision, speed, and adaptability to optimize results.
The solution seamlessly integrates into existing environments and enables continuous learning and automation, giving operators a smarter, more agile way to personalize engagement—all without disrupting current operations, increasing overhead or total cost of ownership.
“AI is fundamentally changing how operators grow and compete, and those that move now will lead the market,” said Mayoor Mahendra, Vice President, Network Solutions at CSG. “With this solution, CSG and Wavenet are giving operators a smarter, faster way to engage customers, reduce churn and drive real business impact—all while building on the systems they already trust. We’re proud to set a new standard for how AI can power meaningful, real-time customer experiences at scale.”
Setting a New Standard in Real-Time Engagement
The joint live demo by Wavenet and CSG at DTW – Ignite 2025 showcased how real-time triggers—top-ups, data usage, or location—can move beyond reactive interactions to drive predictive, personalized offers that convert in the moment. As operators look to modernize CX without disruption, Wavenet and CSG are setting a new benchmark for scalable, intelligent innovation that proves AI-powered engagement is no longer the future; it’s what’s working today.
About Wavenet
Wavenet is a global independent software vendor (ISV) driving AI-first digital transformation in the telecommunications industry. Headquartered in Singapore and serving clients across 30 countries, Wavenet brings over two decades of industry expertise to its intelligent VAS platforms, AI-powered customer experience solutions, and full-stack B2B/B2B2X telecom marketplace. Visit globalwavenet.com to learn more.
About CSG
CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future and tap into guidance along the way from our fiercely committed and forward-thinking CSGers around the world.
Want to be future-ready and a change-maker like the global brands that trust CSG? Visit csgi.com to learn more.
Source: Wavenet
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
