Alongside the renewed guidance, Volaris is sharpening its focus on loyalty and partnership expansion—key pillars in its strategy to drive long-term customer engagement and ancillary revenue. The airline is enhancing its VClub loyalty programme, which offers members access to exclusive fares, early promotions, and additional perks designed to incentivise frequent travel.
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VolarisVolaris, the Mexican ultra-low-cost carrier, has reinstated its full-year EBITDA margin guidance in the range of 32% to 33%, reflecting stabilising travel demand and improved operational performance. The updated outlook signals a return to profitability strength after recent market turbulence and positions the airline for continued growth through the remainder of 2025.
The decision to reaffirm its earnings forecast comes as passenger volumes recover and booking trends improve across both domestic and international routes. Volaris has benefited from a steady rebound in leisure travel, especially among price-sensitive travellers seeking affordable options. The airline’s disciplined cost structure and network flexibility have allowed it to adapt quickly to shifting market conditions.
Alongside the renewed guidance, Volaris is sharpening its focus on loyalty and partnership expansion—key pillars in its strategy to drive long-term customer engagement and ancillary revenue. The airline is enhancing its VClub loyalty programme, which offers members access to exclusive fares, early promotions, and additional perks designed to incentivise frequent travel.
In parallel, Volaris continues to broaden its network and value proposition through new and existing strategic partnerships, making it easier for customers to access more destinations and services. These alliances not only support route growth but also strengthen Volaris’ competitive edge in the region’s evolving aviation landscape.
The company’s leadership remains optimistic about the second half of the year, citing sustained consumer interest and improving yields. The reinstated EBITDA margin forecast also reinforces investor confidence, underscoring Volaris’ resilience and agility in navigating a complex market environment.
As the airline industry looks toward a more stable 2025, Volaris appears well-positioned to capitalise on demand recovery, expand its customer base, and deepen brand loyalty through innovative offerings and continued operational efficiency.
Source: Volaris/ GLO
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