DATA SOURCING / 3RD-PARTY & ZERO-PARTY DATA

Vericast’s NXTDRIVE™ Only Customer Data Marketing Platform to Unite, Enrich and Activate First-Party Data Across Digital and Print Channels

NXTDRIVE surpasses traditional CDPs with an advanced data management and activation platform for true omnichannel media delivery   Vericast announced its NXTDRIVE™ customer data marketing platform (CDMP) is now available for retail marketers nationwide. NXTDRIVE is the only CDMP that combines first-party data management and marketing activation from a single…