The partnership will unlock exclusive privileges for UOB customers at outstanding properties worldwide that are featured in the MICHELIN Guide.
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GLOUOB has announced a landmark partnership with The MICHELIN Guide Hotels, becoming the Global Principal Partner of the renowned hospitality authority. This marks the first time a Singapore-based company has formed a global alliance with The MICHELIN Guide Hotels, and it reinforces UOB’s position as a leader in offering world-class lifestyle privileges to its customers.
Through this partnership, UOB cardholders will soon gain exclusive access to some of the world’s finest hotels, curated experiences, and bespoke privileges. This collaboration complements UOB’s growing suite of lifestyle offerings across dining, entertainment, and travel, and aligns with The MICHELIN Guide Hotels’ emphasis on excellence, consistency, cultural value, and unique character.
Building on its existing relationships with The MICHELIN Guide for restaurants in Malaysia and Thailand, as well as its collaboration with Robert Parker Wine Advocate in Singapore and Thailand, UOB is deepening its commitment to providing exceptional wine, dine, and travel experiences. The new partnership will bring together a “MICHELIN trilogy” — luxury stays at MICHELIN Key hotels, dining at MICHELIN-starred restaurants, and exclusive visits to acclaimed wineries, some of which are typically closed to the public.
Jacquelyn Tan, Head of Group Personal Financial Services at UOB, commented, “We are honoured to be the inaugural global partner of The MICHELIN Guide Hotels, especially as it prepares to debut its first-ever Global MICHELIN Key selection. With the growing appetite for luxury travel among the affluent and rising middle class in ASEAN, UOB is ideally positioned to cater to their evolving preferences across the region.”
Gwendal Poullennec, International Director of The MICHELIN Guide, added, “As we prepare to unveil the Global MICHELIN Key Selection in 2025, we are delighted to partner with UOB. Together, we aim to elevate travel experiences by celebrating the best in hospitality and spotlighting independently selected properties that inspire discerning travellers.”
The collaboration is also backed by strong consumer data. A recent travel trends report highlighted that ASEAN travellers — particularly from Singapore, Malaysia, and Thailand — have emerged as some of the highest spenders in the region, surpassing peers in China and Japan. UOB cardholder data supports this trend, showing nearly 20% year-on-year growth in travel-related spend from January to May 2025. Singapore and Malaysia led the region in outbound travel expenditure among UOB Mastercard and Visa customers, particularly among affluent cardholders.
As part of the partnership, eligible UOB customers across ASEAN will receive a complimentary one-year Plus membership from The MICHELIN Guide, unlocking benefits such as free room upgrades, dining and spa credits, and airport transfers at over 1,000 MICHELIN-recognised hotels worldwide. UOB will also present one of four Special Awards at the inaugural Global MICHELIN Key Selection event in Paris in October 2025, recognising outstanding contributions to the hospitality sector.
This partnership further underscores UOB’s commitment to enriching the lives of its customers by connecting them to best-in-class experiences globally, while enhancing Singapore and ASEAN’s standing on the world stage for luxury and excellence in hospitality.
Source: UOB
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