By partnering with Rokt, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt's technology gives Ulta Beauty complete control of the customer experience. Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups.
(Image Source)
GLOPartnership Enables UB Media to Add Non-Endemic Ads to Its Ecosystem for the First Time
Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced it has partnered with Ulta Beauty, Inc. to expand the beauty company’s retail media network and elevate the guest experience ahead of the 2024 holiday season. Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present highly relevant offers and messages to the company’s guests in the Transaction Moment™. The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests and marks a significant expansion into the beauty sector for Rokt.
“We’re pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience,” said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty. “We’re committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests.”
By partnering with Rokt to add non-endemic messages to its existing advertising channels, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt’s technology gives Ulta Beauty complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to customers. Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, DoorDash and hundreds of others.
“Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we’re thrilled to partner with them to expand their UB Media business,” said Laura Cosgrove, Vice President of Retail Partnerships at Rokt. “Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable.”
Rokt’s trusted, scaled, ecommerce network will power more than 4.6 billion transactions in 2024 across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.
About Rokt
Rokt is the global leader in ecommerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt’s AI-powered relevance platform, built over the last 12 years, and scaled network power billions of transactions annually for the world’s leading companies, including Live Nation, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region.
About Ulta Beauty
At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates 1,411 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content.
SOURCE ROKT Pte. Ltd.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
