NEW LOYALTY CAMPAIGNS & FEATURES

Uber is closing its free loyalty program, Uber Rewards, and will focus on its subscription-based Uber One membership.

Uber is closing its free loyalty program, Uber Rewards, and will focus on its subscription-based Uber One membership. Uber original rewards program which was launched in 2018 was a FFP-type scheme that allowed riders to earn points for every dollar spent on rides or Uber Eats deliveries. Those points could…